Enterprise Fitness & Wellness Platform
Mobile-first wellness ecosystem spanning onboarding, workouts, nutrition, and analytics.
250K+
Members
6
Regions
+50%
Engagement
250K+
Members
6
Regions
Challenge
What needed to change
Fragmented experiences across regional launches reduced member adoption.
Legacy content delivery could not personalize workouts, nutrition, or analytics.
Solution
What we built
Architected a modular design system and GraphQL APIs to deliver consistent journeys across mobile and portal surfaces.
Launched personalization engines combining biometrics, community signals, and weekly goals.
Approach
Discovery sprint with product, wellness, and coaching stakeholders.
Experience prototyping with weekly engagement analytics.
Phased rollout with regional playbooks and release train governance.
Impact
+50% weekly engagement uplift within 3 months of launch.
40% fewer production bugs due to automated testing and observability.
Stack
Architecture
React Native mobile app and React web portal
GraphQL API gateway with modular content services
Analytics pipeline for engagement, retention, and personalization
Spire's role
Led offshore squads across mobile/web streams with predictable cadences and store submissions.
Embedded analytics dashboards plus automated CI/CD pipelines for staged rollout.
Timeline
Weeks 1-2
Product discovery, journey mapping, and KPI baselining.
Weeks 3-8
Mobile + web MVP with personalization and analytics.
Weeks 9-14
Regional rollout, community modules, and operations handoff.
Team
Product lead, 2 UX designers, 5 engineers, 1 QA automation specialist.
Client stakeholders across wellness coaching, marketing, and data teams.
Need something in a similar direction?
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